Client: Core Cities Group and British Council
The Soft Power of the UK Core Cities

TFCC was commissioned to undertake an assets mapping of the soft power for the core cities of the UK. These are the largest cities outside London, which are working in an increasingly collaborative way to build the profile of and case for UK cities in policy and investment. This study brought the Core Cities soft power assets into sharper focus and guided a co-ordinated and strategic approach to making the best of them.