Client: The British Underground
Evaluation of Future Art & Culture at South by South West, Austin, USA

TFCC was commissioned by British Underground to undertake an evaluation of the Future Art & Culture Programme. In 2017, Arts Council England commissioned the British Underground team to design and deliver a major programme of activity at South By South West in Austin, Texas. In order to position the UK as a global leader in the space where art meets tech, Future Art & Culture includes panel discussions on digital innovation in the arts, live performances, and large-scale VR installations.