Creative Economy Strategy for Coventry, UK

TFCC worked with partners including the Coventry 2021 UK City of Culture team, Local Enterprise Partnership, both universities and the cultural and creative sector, to identify a set of strategic priorities and actions which can help Coventry maximise the potential of its diverse talent base and heritage of creativity and innovation. Being City of Culture in 2021/2 presented a huge opportunity for Coventry to reset wider perceptions (as well as delivering an uplift in local and intercultural participation, engagement, innovation and productivity). This creative economy strategy helped ensure that a key legacy of the year of culture saw Coventry recognised as a place where creative approaches to systemic challenges are encouraged; where creativity and innovation are central strengths; and where the diversity advantage of the city is an attraction factor for talent retention and inward investment.